Founders
Two people, one question.
The research and the commercial reality, held by the two people who started the practice.
Founder and Principal
Sarah Khan
Research, the instrument and the method.
Sarah Khan is the Founder and Principal of SKA. She is a PhD candidate in Psychology at the University of Karachi, and Anchor Organisation Lead for Harvard EASEL Lab’s PSS-SEL Toolbox Phase II.
She developed the Translation Gap, the idea at the centre of the firm’s work, after years of watching what happens between what people know and what they do under pressure. She leads the research, the design of Thrive by Design and the sessions where teams work through their results.
Co-Director
Waqar Rashid
Corporate partnerships.
Philip Morris International, Abu Dawood Group, Maersk
Waqar brings over a decade of corporate experience across leading multinationals. He leads SKA’s corporate partnerships, translating behavioural science into real organisational adoption and bridging the gap between what the research shows and what businesses can act on.
Contact: waqar@sarahkhan.co